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A drop is a scheduled event, not a listing.

Think of it like a brand release. You pick a date, pick a time, batch your items, and announce it. Your followers get notified. When the clock hits zero, your drop goes live and items become purchasable in real time.

This is how the best Instagram closet sellers in Lagos already work — they post a "FRIDAY 7PM DROP" teaser, their DMs explode with pre-orders, and they spend hours trying to manually track who's first in line. Clinkit does all of that for you, structured.

How drops work

Step one — Schedule it

Go into your closet, tap "Start a drop", set a time (minimum 2 hours in the future, maximum 14 days), add a title, and write a short teaser. You can attach items now or add them later.

Step two — Add items

Add between 5 and 50 items to your drop. Each item gets photos, price, size, condition, and an optional "drop discount" badge. Items are locked — nobody can buy them before the drop opens.

Step three — Announce it

We auto-generate a share card for Instagram Stories, WhatsApp Status, and X. Every item gets its own preview card too. One tap, straight into your followers' feeds.

Step four — Drop goes live

When the countdown hits zero, all items become purchasable. Buyers see a live counter of who's viewing and how many items are left. Items sell in the order buyers commit — first come, first served. No more "first to comment gets it" chaos.

Building hype before launch

Drops with the most sellouts share these patterns — we've studied every successful drop on the platform:

  • Announce 48–72 hours out. Anything less and you miss payday-aligned buyers. Anything more and interest fades.
  • Tease 2–3 hero items. Don't reveal everything. Save the best pieces for drop day.
  • Post a countdown story the morning of the drop. Interest spikes in the last four hours.
  • Keep drops themed. "Ankara Friday", "Designer Bag Week", "Shoe Edit" — themed drops sell out 3× faster than mixed ones.

Going live

On drop day, your followers open Clinkit and see a countdown screen. When it hits zero, the feed refreshes and items become buyable. Live indicators show how many people are viewing each item and how many are left.

You can watch the drop unfold from your seller dashboard — every sale, every bid, every message, in real time. Drops typically do 70% of their total sales in the first 15 minutes.

"I did a Friday 7pm drop. Sold 22 out of 25 items in 14 minutes. The countdown thing alone made it feel like an event."

After the drop

Items that didn't sell during the drop window stay live as normal listings at their regular price — you don't lose them. Your drop page becomes an archive buyers can browse to see what was on offer.

Payments flow through escrow as usual. You ship over the next 48 hours, buyers confirm, and funds release. We recommend batching your shipping runs so you're not making multiple trips to the logistics partner.

Schedule your
first drop.

Pick a date, gather your items, hit publish. Your next sellout is two taps away.